Delectapples is a food truck business that serves candied apples and strawberries. The business provides classic candy apple flavors and specialty decorated apples unique to their brand. They not only service food festivals and public events, but they also provide special orders and catering for parties and private events.

 

The idea was to make Delectapples stand out as a fun and colorful brand that provides decorated candied fruits to the intended audience of young 20 - 30 year old moms and their kids. The brand utilizes the jester and innocent archetypes to aim for this demographic.