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30 DAYS OF HAND LETTERED
SNACK BAGS
The aim of this 30 day exercise was to create a line of hand lettered snack brand logos and accompanying package design for each day. Each set of three bags would be based on a different brand archetype. I covered ten different archetypes: jester, lover, outlaw, caregiver, creator, explorer, sage, ruler, innocent, and magician. The goal was to improve on my hand lettering techniques and to practice branding for different archetypes and the lifestyles they represent.
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