Vellichor Booksellers was created to be a brand of brick-and-mortar bookstores that sells new and used media while also serving coffee through their in-brand cafe. What separates this bookstore from the competition is the emphasis on the warm, nostalgic atmosphere that can be felt in vintage bookstores. After all, the term Vellichor refers to the strange wistfulness of used bookstores, but for Vellichor Booksellers, that wistfulness doesn’t have to be a sad longing for cozier times. The smell of old books and fresh coffee will accompany customers as they browse new and used books, video media, music media, and collectibles.